The Farming Dilemma: “You Don’t Know What You Don’t Know!”

By: Billy Tiller CEO GISC I am a farmer and I understand the need for independence and the desire to let the world know that we are full of grit and perseverance. We can stand against the onslaught of hail, drought, disease, and insects.  Every year brings a new set of problems and we must solve a riddle daily, what …

How To Find Independence To Trust Your Ag Data

By: Billy Tiller Founder/CEO GISC How often is the question asked, “Is it possible to get unbiased information in the world of agriculture today?”  Many digital decision-making tools are owned by Big Ag, so the answer seems to be–NO.  If the source is not Big Ag, then it usually involves a Silicon Valley startup.  As a farmer, I am finding …

Not Everything Invented In Digital Ag Can Be Useful

I am borrowing this often-said phrase from others because it is true: “Ag is a small room, but I would not want to paint it.” I proceed with caution here, even though a part of me sometimes would like to hit “reset” and start over with digital ag technology. GiSC has tried to work closely with other groups in the …

The End of Agronomy in a High Tech World

By: Ken Cassman, Chief Agronomy Officer, Main Street Data What is agronomy? Agronomy is an applied ecological science that seeks to optimize production of food, feed, fiber, and bioenergy through use of crop and soil management practices that are profitable, protect the environment, and maintain or improve soil quality. And although U.S. farmers have made substantial progress in reducing the …

Precision Agriculture Perspective of Big Data Quality

By: Ron LeMay CEO Main Street Data Pardon my bluntness but it is time for the debate regarding the need for “precision agriculture” to end. Farmers cannot afford not to adopt precision agriculture and the world needs the productivity increase it can produce. The future will be dominated by increasingly precise agriculture.   Agriculture, done right, like any other professional undertaking, …