The End of Agronomy in a High Tech World

By: Ken Cassman, Chief Agronomy Officer, Main Street Data What is agronomy? Agronomy is an applied ecological science that seeks to optimize production of food, feed, fiber, and bioenergy through use of crop and soil management practices that are profitable, protect the environment, and maintain or improve soil quality. And although U.S. farmers have made substantial progress in reducing the …

Precision Agriculture Perspective of Big Data Quality

By: Ron LeMay CEO Main Street Data Pardon my bluntness but it is time for the debate regarding the need for “precision agriculture” to end. Farmers cannot afford not to adopt precision agriculture and the world needs the productivity increase it can produce. The future will be dominated by increasingly precise agriculture.   Agriculture, done right, like any other professional undertaking, …

Ag producers reap benefits of technology through GiSC, nation’s only grower-owned data cooperative

Media Contact: Cindy Parks Cindy@parkscommunications.com 913-526-6912 Ag producers reap benefits of technology through GiSC, nation’s only grower-owned data cooperative Co-op offers growers secure, collaborative platform and advanced data tools for production, ROI, farming practice benefits LUBBOCK, Texas, July 9, 2018 –  GiSC (Grower Information Services Cooperative), the agricultural industry’s only grower-run data cooperative, has ramped up its benefits for the …

Introducing Main Street Data’s “Validator”

Media Contact: Cindy Parks Cindy@parkscommunications.com 913-526-6912 Ag data analytics provider Main Street Data breaks new ground with Validator, industry’s first broadly-based independent data tool providing growers accurate, relevant subfield-level performance validation Tool equips growers with ability to validate farming decisions through visibility to potential versus actual production, competitive comparison to others farming under similar conditions   KANSAS CITY, Mo., July …

Ag Data – Why GISC is Partnering with Main Street Data

In the Spring of 2017 GiSC was winding down a project and seeking direction regarding its future. We were trying to generate advantages for the farmer from ag tech tools we encountered across the sector. We spoke to growers, ag tech providers, input providers, universities, bankers, crop insurance agents, and any stakeholder that would give us the time of day. …